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PPC Management Services

Brand House manages Google Ads and Microsoft Advertising for businesses that want better leads and less wasted spend. We handle the campaigns, budgets, tracking, and landing pages so you can see what is working and what needs to change.

Paid Search Management
A Connected PPC System
01
Capture Intent
Reach people actively searching for a solution.
02
Manage the Account
Control targeting, bids, budgets, ads, and waste.
03
Improve the Outcome
Connect landing pages, tracking, and lead quality.
Trusted by leading brands
TriadEmoryRecovery ServicesOS RecoveryGrillersKids Dental AvenueGreen DentalNexus Mortgage
Why PPC Management

Running Ads Is Easy. Running Them Well Takes Work.

A good campaign reaches the right person, makes a clear promise, and sends them to a page that follows through. We manage the whole path so your budget is not judged by clicks alone.

Reach High-Intent Prospects

Show up when people are actively looking for what you offer. We focus on searches that are more likely to turn into real inquiries.

Reduce Wasted Ad Spend

We find the searches, settings, and pages that are using budget without producing useful leads.

Improve Lead Quality

More forms do not always mean better results. We look at which calls and leads can actually become customers.

Understand What Drives Results

Clear tracking shows which campaigns and pages are working, where money is being wasted, and what to do next.

Not Sure Where Your Ad Budget Is Going?

A one-time audit can identify wasted spend, tracking problems, and the account changes that should be prioritized first.

Request a Paid Search Audit →
Certified Google Partner

Google Ads Expertise Backed by Active Account Management.

Brand House is a Google Partner. The badge reflects Google’s program requirements for team certifications, managed spend, and account performance. It does not guarantee a specific campaign result, so every recommendation is still based on the client’s market, account data, budget, and business goals.

Certified Google Ads Specialists

Campaign strategy and account decisions are led by professionals who maintain current Google Ads certifications and work directly with paid-search accounts.

Hands-On Account Oversight

We keep an eye on searches, budgets, bids, targeting, tracking, and any major change in performance.

Measurement Before Scaling

Tracking quality, lead outcomes, cost per acquisition, and available revenue data guide decisions about where to reduce, maintain, or increase spend.

Additional Paid-Search Reach

When it fits the market and account, Microsoft Advertising can extend paid-search reach beyond Google without changing the campaign’s lead-quality standard.

Need Google-Specific Management?

See how we manage Search, Performance Max, tracking, budgets, and ongoing account improvements in Google Ads.

Explore Google Ads Management →
PPC Services

PPC Services That Work Together.

Campaigns, tracking, and landing pages work better when they are managed as one system instead of separate tasks.

001
Drive High-Intent Leads

Hands-on Google Ads management focused on better traffic, accurate tracking, sensible budgets, and leads that are worth following up on.

002
Expand Reach and Control Costs

Reach more people searching for your services through Microsoft Advertising, especially in B2B and professional-service markets.

003
Convert Traffic Into Revenue

Turn more paid traffic into calls, forms, and sales with focused landing pages, clear next steps, and accurate tracking.

PPC Management Scope

What’s Included in Monthly PPC Management.

PPC management does not stop at launch. We keep a close eye on traffic, ads, budgets, tracking, and results throughout the month.

A.
Campaign Management
Search-term and negative-keyword reviews
Keyword and match-type management
Bid strategy and budget pacing
Location, device, and schedule adjustments
B.
Ads and Testing
Ad copy creation and testing
Campaign and ad-group restructuring
Offer and message alignment
Controlled testing roadmap
C.
Conversion and Landing Pages
Conversion tracking verification
Call and form tracking review
Landing-page performance analysis
Lead-quality feedback integration
D.
Reporting and Strategy
Monthly performance reporting
Cost-per-lead and ROAS analysis
Budget recommendations
Completed work and next actions
Paid search campaign management and performance analysis
AI + PPC

AI-Supported PPC Management

Brand House uses AI-supported analysis to review large volumes of search-term, conversion, call, budget, and campaign data across paid-search accounts. This helps surface waste and material performance changes faster.

AI does not replace account strategy or management. Budget allocation, bidding decisions, keyword structure, ad messaging, targeting, compliance, and account control remain human-led.

01
Search-Term Pattern Analysis
Review search-query patterns to identify irrelevant traffic, negative-keyword opportunities, and shifts in how users search.
02
Lead and Call Quality Review
Evaluate available conversion, call, and lead feedback to better understand which campaigns are producing meaningful opportunities.
03
Budget and Performance Alerts
Identify unusual changes in cost, conversion rate, impression share, lead volume, and campaign efficiency.
04
Landing Page Insights
Analyze conversion behavior and user interaction to identify friction that may be reducing calls, forms, or other key actions.
AI helps us analyze campaigns faster, but paid-search strategy, spending decisions, compliance, and account control remain human-led.
Our Process

How We Manage PPC Campaigns.

We start with the account and the business goals, fix the foundation, launch carefully, and improve the campaigns as real results come in.

01 Review
Account and Market Review

We review the account, past results, competitors, landing pages, and tracking to find the problems that matter most.

02 Plan
Strategy and Measurement Plan

We agree on the audience, campaign structure, budget, goals, and the numbers we will use to judge performance.

03 Build
Build or Restructure

We organize the campaigns, write the ads, block poor traffic, set the budgets, and make sure tracking works.

04 Stabilize
Launch and Stabilize

After launch, we watch search terms, spend, leads, and technical issues closely while the account settles in.

05 Improve
Optimize and Scale

We improve ads and targeting, move budget toward what works, and scale when the results justify it.

How We Work

Your Account Should Never Feel Like a Black Box.

You should know what changed, why it changed, and what we plan to do next. You should also keep access to your account and its history.

Client Account Ownership

Advertising accounts, campaign history, and conversion data should remain accessible to the client rather than being locked inside an agency-owned system.

Hands-On Management

We make changes based on what people search, what the account spends, and which campaigns bring in useful leads.

Clear Reporting

Reporting explains spend, conversions, cost per lead, lead quality, completed work, findings, and the next actions being prioritized.

Flexible Engagement

Engagements are month-to-month, with scope and recommendations adjusted to account complexity, business goals, and available performance data.

Need a One-Time Review Instead?

A Google Ads audit identifies account problems and provides a prioritized roadmap. Ongoing implementation and optimization are handled through PPC management.

Explore the Google Ads Audit →
FAQ

PPC Management Services: Frequently Asked Questions.

Answers to common questions about PPC scope, platforms, pricing, account work, lead quality, and the difference between ongoing management and a one-time audit.

What is included in PPC management services? +

PPC management includes campaign strategy, account structure, keyword and search-term management, ad creation and testing, bidding, budget pacing, conversion tracking, landing-page review, reporting, and ongoing optimization.

What is the difference between PPC management and Google Ads management? +

PPC management can cover more than one advertising platform. Google Ads management focuses only on the campaigns and tools inside Google Ads.

What platforms do you manage? +

We manage Google Ads and Microsoft Advertising, with an emphasis on high-intent paid-search campaigns and measurable lead generation.

Do you take over existing campaigns or build new ones? +

Both. We can audit and restructure an existing account or build a new campaign system when the current setup cannot support reliable tracking, targeting, or optimization.

How quickly can paid search generate leads? +

Paid search can begin generating traffic and leads after launch, but stable performance takes time. Early work usually focuses on tracking accuracy, search-term quality, campaign structure, and controlling wasted spend before scaling.

How often do you optimize campaigns? +

We review campaigns throughout the month, but the schedule depends on how much the account spends and how much new data comes in. A busy account needs more attention than a quiet one.

How do you evaluate lead quality? +

We look beyond the number of calls and forms. When possible, we also review booked appointments, sales opportunities, and revenue to see which campaigns bring in leads that can become customers.

Do you help with landing pages? +

Yes. We review landing-page alignment, messaging, calls to action, form experience, mobile usability, and conversion tracking. Larger design, development, or testing projects may be scoped separately.

How much does PPC management cost? +

Pricing depends on account complexity, platforms, monthly ad spend, campaign count, tracking requirements, landing-page needs, and reporting scope. The management fee is separate from the advertising budget unless a proposal explicitly states otherwise.

What happens during the first 30 days? +

The first month typically centers on account access, tracking verification, historical-data review, campaign and keyword structure, exclusions, budget controls, ad messaging, and a prioritized testing plan.

Is PPC management the same as a Google Ads audit? +

No. A Google Ads audit is a one-time review that identifies problems and recommends priorities. PPC management includes ongoing implementation, monitoring, testing, reporting, and optimization.

Is this service month-to-month? +

Yes. Our PPC management engagements are performance-driven and do not require a long-term contract.

// Let's Talk

Ready for More Control Over Paid Search?

Book a strategy call to discuss your campaigns, tracking, lead quality, and the highest-priority opportunities in your account.

BOOK A FREE STRATEGY CALL →
Brand House
Expert digital marketing solutions for your business growth.
155 N Lake Ave Fl 8, Pasadena, CA 91101
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